Hub88 develops innovative Pick’Em product powered by Odds88 data

Hub88 has launched its first Pick’Em product, a simplified, rapid engagement sports betting feature set to boost engagement from both new and seasoned players.

Created by Hub88 and powered by Odds88, Pick’em88 is based on a 50/50 format that is especially popular in the US market. The product allows users to build quick turnaround multibets by predicting whether a player or team will achieve more or less than a projected outcome – making for an intuitive gameplay experience with no complex odds or betting jargon.

Pick’Em markets have a low barrier to entry and maximum entertainment value, perfect for new and casual users, while still offering depth for savvy bettors. The product can be integrated alongside traditional sportsbook markets or operate as a standalone offering, while customising the game client to fit their branding.

With Pick’em88, Hub88 continues to diversify its product suite while aligning with market trends such as mobile-first design, gamification and socially shareable content. The format’s clear outcomes make it ideal for operators looking to drive acquisition and engagement with a broader player demographic.

Ollie Castleman, Managing Director at Hub88, said: “Building Pick’em88 is a strategic step forward for our platform. The format simplifies the sports betting experience without sacrificing entertainment or profitability.

“Through Odds88, we are delivering a data-driven format that fits perfectly within modern UX trends and player expectations. This launch is a great example of our commitment to innovation and giving our partners access to flexible, high-conversion content.”

Will Fyler, Managing Director of Odds88, said: “We’re thrilled to introduce Pick’em88 to our sportsbook partners. It’s a dynamic new way for players to engage with their favourite sports. This launch marks an important step in our mission to provide operators with fresh, engaging formats that keep players coming back.

“By teaming up with Hub88, we’ve combined our market-leading sports data and odds expertise with their world-class aggregation platform. Together, we’ve created an innovative Pick’Em experience that delivers variety, excitement, and a new layer of interaction for sports fans everywhere.”